One in five posts on social networks about the launch of Apple's iPhone 5 were negative, making the iPhone the most reviled smartphone of the current crop, some study has found.
Meanwhile the launch of Samsung's Galaxy S 4 phone had a negative comment rate of just 11 per cent, making it the most beloved of the current smartphones, according to the study from We Are Social, which apparently measures that sort of thing.
The worm has most definitely turned on Apple.
Much of the iPhone negativity surrounding the iPhone 5 centred around its absurd new power cable - which renders all old iPhone cables obsolete, and defiantly ignores the phone industry's noble attempt to rally around micro-USB cables - and around a perception that the phone lacked innovation. The iPhone's Maps app, which you may recall made the world look like it was made from melted plasticine, also got a battering online, according to the study.
We Are Social conducted its study of Twitter, blogs and online fora after the launch of the iPhone in September, the Galaxy S4 in March, the BlackBerry Z10 in January and the Nokia Lumia 920, whenever that was.
So it's not your usual survey, where all the brands are measured on the same footing, at the same time. It might be that people were in a particularly bad mood around the time of the iPhone launch, and in a good mood around the time of the SGS4 launch.
And how the Z10 got through with less that 20 per cent negativity, well that's anyone's guess. My guess is, BlackBerry fans posted about it online, and everyone else just ignored it.
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