(As a side note, Athow's reference to Apple playing a major role in all these constituents elements of the iOSsphere is based on a blogosphere reaction to, and extrapolations of, accounts in reporter Adam Lashinky's just-released book, "Inside Apple: How America's Most Admired--and Secretive--Company Really Works" of newly hired Apple engineers being assigned "into so-called dummy positions, roles that aren't explained in detail until after they join the company. The new hires have been welcomed but not yet indoctrinated and aren't necessarily to be trusted with information as sensitive as their own mission," according to an actual excerpt posted at TheVarGuy. This has sent many, including Apthow and Keith Wagstaff, staff writer at Time's Techland blog, into orbit. "What is this, the mafia?" Wagstaff rants. "How exactly do Apple employees prove their loyalty? One imagines a sequestered room with an Android phone, a baseball bat and a grim supervisor watching from the shadows. The lesson here is that you shouldn't always trust Apple rumors, even if they come from somebody at Apple.")
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