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iPhone 5 sets sales record with 2 million on first day, says Apple

Gregg Keizer | Sept. 18, 2012
Apple today announced that it had sold two million iPhone 5 smartphones in the first 24 hours of pre-orders last week, more than double the previous record set in 2011.

The quick sell-out of the iPhone 5 has again sparked discussion about Apple's inability to deal with demand at the start of a new product's lifecycle.

While some online pundits saw a conspiracy -- that Apple purposefully withheld product to boost buzz -- most analysts believe it's due to overwhelming demand, the usual shortages at a kick-off and perhaps some issues in the company's supply chain, notably in the volume of display modules partners can produce.

Sharp, which reportedly had fallen behind schedule in producing iPhone screens for Apple, has now begun shipping displays, the Wall Street Journal said last week.

The Japanese electronics maker is one of three suppliers of iPhone 5 screens, the newspaper said, with the others being Japan Display and South Korea's LG Display.

Shipping delays for the iPhone 5 now stand at two to three weeks on Apple's e-store and at AT&T's website, while Verizon says it will deliver new orders by Oct. 5, or in about three weeks. Sprint's delay is currently at "up to two weeks."



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