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Is Google getting ready to take the handcuffs off of Motorola?

Jon Gold | July 1, 2013
The rebranding and the apparent battalions of upcoming releases could suggest a change in the air for Motorola – or not. Plus, Google Edition everything, Verizon bumbles HTC One launch, and glitzy promotions galore.

The piece correctly highlights the total absurdity of announcing a product with zero details beyond "we're going to get it at some point." Price? Nope. Release date? Nah. Hardware changes/branding? Go to hell. It's a fatuous, though sadly not uncommon, practice in the smartphone industry, and it really should stop.

So whenever Verizon customers do wind up getting their hands on the One, it'll be months after the rest of the field and. Oh what fun.

Marketing, increasingly, makes the smartphone world go round big-money advertising campaigns from HTC and Samsung have hit the headlines recently. The latter company offered exclusive access to Jay-Z's upcoming Magna Carta Holy Grail to Galaxy owners, while details of a $12 million HTC promotional deal with Iron Man star Robert Downey, Jr. were reported by Bloomberg.

Those are both eyebrow-raising deals, but hey, if even BlackBerry can get Alicia Keys....


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