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Is there any digital marketing value in new breed of social apps?

Matt Kapko | April 25, 2014
The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

Only time will tell if any of these ephemeral or anonymous apps will become businesses in their own right. However until that time comes, the executives and investors backing these companies may be hoping for acquisition offers from the big dogs that have already cracked the code for revenue in social media.


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