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Is virtual reality finally ready for business use?

John Brandon | Sept. 17, 2015
Virtual reality is about to make a big impact in the enterprise. Here are four companies making business-ready VR products and four industries embracing the technology.

4. Car dealership demo 

While it’s a consumer application for experiencing the features of a new car, Volvo’s demo of their new XC90 is an example of how dealerships could sell cars. Both Rogers and Simons noted how the use of VR in dealerships is one early use for business because it brings the test drive to potential buyers without having to physically get them into the seat of the car. 

In a Volvo promotional video, the company explained how they wanted to give potential buyers a way to test drive the car before it even became available in showrooms. The car appears in front of you with the dashboard in your near field and the road beyond that. Volvo is the first auto company to create this kind of experience, in conjunction with Google Cardboard.


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