4. Car dealership demo
While it’s a consumer application for experiencing the features of a new car, Volvo’s demo of their new XC90 is an example of how dealerships could sell cars. Both Rogers and Simons noted how the use of VR in dealerships is one early use for business because it brings the test drive to potential buyers without having to physically get them into the seat of the car.
In a Volvo promotional video, the company explained how they wanted to give potential buyers a way to test drive the car before it even became available in showrooms. The car appears in front of you with the dashboard in your near field and the road beyond that. Volvo is the first auto company to create this kind of experience, in conjunction with Google Cardboard.
Sign up for Computerworld eNewsletters.