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Japan's Rakuten launches shopping portal in Malaysia

AvantiKumar | Nov. 2, 2012
E-commerce firm promises a ‘Shopping is Entertainment' experience to Malaysians.

Rakuten_Masaya Ueno modified

Photo - Masaya Ueno, president and CEO, Rakuten Online Shopping.


Japanese Internet services firm Rakuten launched its Rakuten Online Shopping mall in Malaysia on 1 November 2012 with more than 11,000 goods, promising a 'Shopping is Entertainment' experience to Malaysian consumers.

Rakuten Online Shopping's president and chief executive officer Masaya Ueno said many of Malaysia's top retailers are offering a diverse mix of product categories, including consumer electronics, computer and IT, healthcare, fashion apparels, jewellery and accessories.

Ueno said that customers can expect an exciting line-up from more than 40 top retailers at launch, including Senheng Electric, Best Denki, CARiNG Pharmacy, Toys 'R' Us, and Poh Kong, among others, with more merchants and products being added each day.

"Rakuten Online Shopping brings to the market a unique and interactive online shopping experience," he said. "We believe that shopping online can and should be as exciting and interactive as a live market and not simply the vending-machine-like experience that most sites offer."

"Unlike existing shopping sites, Rakuten Online Shopping is a virtual mall populated with multiple stores that cater to various segments of interest," said Ueno. "It employs Japan's world famous customer service standards and innovative collaborations with reliable partners to deliver a trusted shopping environment that is efficient, hassle-free and secure."

"Aside from the ability to shop anytime, customers are also treated with exciting promotions by the mall and individual merchants," he said. "It also features the award-winning Rakuten Super Points loyalty rewards programme that incentivise shoppers with points for all purchases that are redeemable as payment for future purchases."

"The launch represents a significant first step in our journey towards growing Rakuten into a full Internet services company in Malaysia," said Ueno. "We aim to build an ecosystem here that is similar in Japan, where we now offer over 40 different Internet services, in addition to e-commerce, all connected by Rakuten Super Points."


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