When consulting with clients about social media initiatives, security usually isn't on the radar. But Tang expects that to change. "I think that discussion will come up more and more, especially as more and more high-profile brands like this do get hacked."
The Burger King and Jeep hijacks should be a wake up call for Twitter, said Chris Heuer, chairman and founder of the Social Media Club, a global organization for media makers. "This should push Twitter to deploy two-factor authentication," he said.
Two-factor authentication requires something in addition to a username and password to use an account. A common second-factor is a code sent to an account holder's phone.
Passwords alone aren't secure enough to protect online accounts, Heuer noted. "With all the personal information people are sharing publicly, all it requires is a little ingenuity to guess a person's password.
"Twitter needs to take action on this to protect users," he added, "and ultimately, to protect its own reputation."
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