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KIWI STORY: Mixing technology and marketing to taste success

Sathya Mithra Ashok | April 24, 2014
You would have had a hard time missing VMob in the news over the last few weeks.

"These are disciplines that we need to put into place before moving into a market. But a lot of this knowledge and experience is already present in the board of the firm. We have got the experience in the team to understand the challenges and it is just about managing the risk," says Bradley.

He advices tech firms that are starting out in NZ to strive to build just such a world-class team, to surround themselves with people with knowledge and experience, to achieve world-class success.

"You can't do this by yourself," he says.

Global domination

With global domination in its sights, Bradley remains confident of VMob's offering and approach.

"We have got a very exciting business model. We have proven that we are working in a number of markets and verticals. Our approach is to look at all those different industries, all the bricks-and-mortar retailers - women's and men's clothing, cinema chains, pharmacies — get them and deploy with each of them in one or many markets.

"So it is just about putting disciplines in around growing the business out on a global basis across as many industry verticals as we can. That gives us reference clients and sites. It can be a simple process — we have to show them the success," says Bradley.

And such success will breed more success, he concludes.


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