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Larry Page defends Google's 'big bets' on Glass, driver-less cars

Zach Miners | April 19, 2013
The CEO explains the thinking behind non-core products at Google

"I'm not worried about that at all," Page said. The reason Google has been successful at advertising, he said, is because "we view that as another source of information."

"The better the job we can do in providing users with information without their asking for it, the better we can provide commercial information from people who are excited about promoting it," he said. "It's a huge opportunity for us," Page added.

For the quarter, Google's sales rose by 31 percent to about US$14 billion, driven partly by strong gains in advertising revenue. Paid clicks, or the clicks on search ads paid for by advertisers, rose by 20 percent over the same period last year. However, the cost of paid clicks, or the money Google charges when someone clicks on an ad, fell by approximately 4 percent.

Google also provided industry analysts with an update on the status of recent changes made to its AdWords platform that are designed to let advertisers manage and bid for ads across multiple devices. Since that program launched in February, more than 1.5 million advertising campaigns have been transitioned over to the new system, Google senior vice president and chief business officer Nikesh Arora said.

Currently, 95 percent of the company's advertising clients have campaigns running across multiple devices, he said.

 

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