PHOTO - Gfk Malaysia general manager, Jennifer Chan
Market research firm GfK said that three out of five key Southeast Asian markets registered double digit sales growth in the telecommunications and small domestic appliance sectors during the third quarter of 2011, with Malaysia taking the top place with 30 percent positive growth.
Gfk Malaysia general manager Jennifer Chan said that the technical consumer goods industry achieved value growth of between seven and 30 percent in four of five major Southeast Asian markets in the third quarter of 2011 over the same period last year. "All the region's developing countries of Malaysia, Thailand, Vietnam and Indonesia reported robust performances."
"Similar to results from the last quarter, Indonesia and Malaysia continued to be the top two growth engines in the region except they have swapped places this quarter with Malaysia now being the reigning market with the highest growth of 30 percent, while Indonesia trailed behind by three percent," said Chan. "Malaysia and Thailand are the only two markets where all technical consumer goods sectors reported gains. Growth in Thailand and Vietnam inched up slightly compared to the previous quarter's results, at 14 and seven percent respectively."
"The considerable gains attained by telecommunications, on top of the vastly improved performance of the small domestic appliances [SDA] sector drove Malaysia to the top position," added Gfk Asia regional commercial director, Stanley Kee. "The general healthy showing of the entire industry is attributable to the festivities take took place during the third quarter such as Hari Raya and Merdeka, which spurred consumer buying. It is interesting to note also that the SDA segment in Malaysia was in the red during the last two quarters but managed to rebound substantially in the latest quarter to hit a growth level of 21 percent."
Kee said that findings from quarter three TEMAX reports revealed that telecommunications and SDA are the only two sectors where upward growth trending is reflected in all markets. "Across the board, SDA in Thailand achieved a record high 60 percent growth in quarter three. The flooding situation in the central part of Thailand has helped improve sales of various essential appliances such as rice cookers and hair dryers to help residents tide over the challenging conditions."
GfK's Chan said in the telecommunications, consumer demands for smartphones continue to fly high, especially in the developing markets of Indonesia and Malaysia where it grew as much as 48 and 52 percent respectively.
"The smartphone segment is anticipated to continue expanding and developing, with more model options, better operating systems, and quicker processors," said Chan. "At the same time, their increasing affordability is encouraging more consumers to jump onto the smartphone bandwagon. We can anticipate the Telecommunications sector to continue being the driving force of the Technical Consumer Markets for many more years to come."
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