Photo- - Nutapone Apiluktoyanunt, Country Manager, Malaysia and Thailand, CA Technologies
The general perception is that 2012 has been a year of consolidation and tightening of IT budgets. However, the truth on the ground is quite the opposite. Despite the uncertainties with the global economy, businesses are continuing to invest in IT during these trying times. According to research firm IDC, worldwide IT spending is expected to grow 6 percent in 2012.
Closer to home, IDC expects IT spending in Malaysia to reach US$8.2 billion at the end of 2012, a 10.1 percent year-on-year growth. With IT spending continuing to be robust, it reaffirms our observation that there will be pockets of growth opportunities, especially in emerging markets such as Malaysia.
Business leaders are looking to IT as one of the key drivers to stay competitive in the current business climate, where IT can help drive strategic business growth by creating new ways to engage customer segments and deliver market-relevant services and business models across the region. In fact, 75 percent of Asian CIOs surveyed in CA Technologies recent 'The Future Role of the CIO; Digital Literacy' report felt that their management team consider IT to be strategically important.
It is also important to note that 81 percent of the Asia Pacific CIOs interviewed in the same study believe a lack of digital literacy amongst senior executives could be hampering business growth.
As such, ASEAN CIOs are actively reviewing how ICT can add value and strategic growth to businesses more than ever. The market is shifting rapidly to address technology trends such as smart mobile devices and "bring your own device" (BYOD), cloud computing, Big Data and security to deliver new, innovative services and to increase productivity for the workforce.
In 2013, trends such as the proliferation of smart mobile devices and BYOD, cloud computing, Big Data and security will bring about a new level complexity for ASEAN and global organisations. Today technology is transactional and IT defined. But as we evolve to this networked world, technology will go beyond being an operational enabler to being truly intelligent.
In 2013, IT will define business competitiveness. As businesses try to wrestle more control and insight into their new sprawling digital ecosystems, IT needs to start thinking about driving to an end-to-end service delivery model, tying in all the required elements and technologies to create an integrated experience for end users.
In 2013 and beyond we expect to start seeing the future state CIO becoming a reality. To stay relevant, CIOs will function as a Business Service Innovator and Integrator, managing a diverse supply chain
of services, service aggregations and delivering services that differentiate business offerings.
We are optimistic about the Malaysian marketplace in 2013 as all signs are still showing that businesses will continue to invest in IT for the business. However, we understand that the economic uncertainty is putting a lot of pressure on businesses to deliver more for less. Business demand on IT continues to increase while constrained budgets and economic pressures drive increased gap between business demand and IT resources.
Coupled with this, increasing use of social media, mobile applications, and a globally connected marketplace translate into accelerating consumer demand and increased IT complexity against a backdrop of shrinking budgets. Businesses need to innovate to drive competitive differentiation, find new revenue streams to drive growth and obtain increased value from IT. They need to manage cost and risk, deliver innovation on reduced delivery cycle times, while at the same time driving increased productivity.
The enterprise of the future will include devices, on-premise systems and data, external cloud services, and new applications developed by the enterprise and deployed in the cloud. IT organisations need to be equipped with a broad range of solutions that help them deliver IT "at the speed of business".
What businesses need to thrive in this "new normal" is the implementation of a strategic roadmap that leverages internal resources as well as cloud resources to deliver reliable, innovative business services. Exceptional capability in service assurance, automation, security and management are needed.
CA Technologies is seeing enterprises starting to come to terms with a "new normal" as cloud computing, virtualisation and the consumerisation of IT combine with the global economic slowdown to create a world where customers demand an anytime, anywhere, uninterrupted customer experience. In Asia, where nearly every working adult appears to own at least one smartphone, sometimes two, the need for such an experience is clear.
Businesses are all scrambling to do more, to become more agile and to find more cost-effective ways to support the business. It will not only be a time of tremendous opportunity for competitive differentiation, but also a time of huge strategic challenge. It is all about "IT at the speed of business", where IT departments have to create outstanding customer experiences while maintaining exceptional capabilities in the areas of service assurance, automation, security and management.
Sign up for Computerworld eNewsletters.