PHOTO - (from left) Kaspersky Lab, The Best IT Protection! endorsed by YB Dato' Sri Dr Ng Yen Yen, Minister of Tourism Malaysia; Jimmy Fong, channel sales director, SEA, Kaspersky Lab; and Michael Lee, general manager, property management & operations, Low Yat Plaza.
Malaysia's Minister of Tourism, Dato' Sri Dr Ng Yen Yen, has endorsed Russian security solution firm Kaspersky Lab's security protection corporate social responsibility (CSR) programme to promote safer computing habits among Malaysians, which was launched at Low Yat Plaza shopping mall in Kuala Lumpur.
Speaking on 1 December 2011, the minister launched Kaspersky Lab Protects Low Yat Plaza campaign, now in its third year, which will protect more than 600 retail outlets at Low Yat Plaza mall at no charge to the tenants as part of the company's CSR campaign to educate retailers and end-users on how to enjoy a safer digital experience.
"Consumer technology related retail tourism is a lucrative market that more local organisations should explore, with Low Yat Plaza a prime example of how it can be done correctly - a well-organised, consumer-friendly specialist mall that has all the goodies that gadget-hungry tourists are looking for, under one roof," said Dr Ng. "The mall's partnership with a Kaspersky Lab further enhances its stature and reputation among tourists while protecting against the cyber threats."
Kaspersky Lab channel sales director, Southeast Asia, Jimmy Fong, said a company study revealed that the percentage of fraudulent e-mails in spam traffic increased significantly from 0.1 percent last quarter to two percent of all spam traffic in the third quarter of 2011 alone - an increase of 20 times.
"A major vulnerability that cyber criminals leverage is the use of illegal, out-of-date security solutions," said Fong. "For users of technology devices such as computers, smartphones, tablets and other devices, this is akin to leaving your house doors and windows open and hoping that no one will come in and misuse or steal your possessions, in this case your data and your very identity. We have found that educating retailers and letting them experience the benefit of our security solution allows them to share their user experience with customers more effectively, thereby spreading the message on the importance of cyber protection."
He said that according to Malaysian police's (Polis Diraja Malaysia's) data, reported losses in the country due to cyber crime was at RM22.3 million (US$7.10 million) worth in 2009, with the figure rising to RM62 million (US$19.75 million) last year. "Based on their estimates over the next five years, losses due to cyber crime will rise to RM2.73 billion (US$870 million) unless more is done to protect individuals and organisations against cyber criminals."
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