PHOTO - Pavilion Kuala Lumpur.
Malaysia's lifestyle mall Pavilion KL has reached the 100,000 fans milestone on their Facebook page in one year.
"Consumerism has dramatically evolved, today's consumers want to be engaged and they want all the information at their finger tips in real time," said Pavilion KL director of marketing, Kung Suan Ai, speaking on 4 November 2011.
"Social media is fast, easy and effective, allowing us to share all the latest developments as they happen," said Kung. "The key to our success was to develop an update strategy that delivered quality content and not spam. Our growth in fan base and the amount of interaction with our fans confirms that we have the right mix and balance of messages. Social media also acts as a transparent customer service tool, communicating the important developments and generating instant feedback from shoppers, visitors, tenants and stakeholders."
She said that Facebook allowed real time conversations, which has socialised shopping experience. "Communications are starting online and moving offline. A recent study by online viewership by comScore stated that social networking represented almost one third of time spent online in Malaysia in August 2011, ranking as the top online activity for the market."
Located in Bukit Bintang, Pavilion Kuala Lumpur (KL) has more than 1.34 million sq ft net (37,945 sq m) lettable space with 450 stores on seven levels, and comprises two luxury residential towers, a corporate office block, and a proposed boutique hotel.
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