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Masters golf tournament gets into the swing of things on iOS

Philip Michaels | April 5, 2012
From the green jacket bestowed on the winner to tournament officials' insistence on referring to spectators as "patrons," The Masters golf tournament is one of the most tradition-bound sporting events in the U.S. But that hasn't stopped the tournament's organizers from embracing the iOS platform. And this year is no exception.

In fact, digging around The Masters app, you'll find a lot of little details and nice touches. The course information section of the iPad app, for example, features not only the aerial flyover--accompanied by piano music--but a panel of information about the hole (including the story of its nickname) and a gallery of still photos. Player scorecards pack in a biographical sketch of the golfers, including their records at past Masters tournaments. And a video camera icon suggests that the interactive scorecard will feature tappable video highlights once this year's tournament tees off on Thursday.

For a golf tournament that only allowed full television coverage starting in the 1990s, The Masters now finds itself on the cutting edge of mobile sports coverage with this year's iOS apps.


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