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Maxis backs 5km music fun run

AvantiKumar | April 10, 2014
To be a major part of such an event resonates with Hotlink as a fun and dynamic brand, said Maxis Consumer Business Head Dushyan Vaithiyanathan.

Maxis partners Fun Run - modified 

Photo - Taking a break from running for a photo with a PSY impersonator at the Hotlink Zone


Malaysian mobile service provider Maxis's prepaid brand, Hotlink, was the official telecom partner for a recent 5km The Music Run organised by AIA.

Maxis head of consumer business Dushyan Vaithiyanathan said the run allowed thousands of participants to run, walk or even dance through five 1km music zones representing different music genres: Pop Divas, Indie Rock, Pop Kings, Hip Hop and Dance.

"Hotlink has always been a fun and dynamic brand," said Vaithiyanathan. "To be a major part of such a unique event is ideal and resonates with what our brand stands for."

"We were extremely excited to give our customers this experience which brought together the power of music and active lifestyles," said Vaithiyanathan. "Our participation in this one-of-a-kind event is just one of the many exciting activities we have lined up for our customers this year!"  

During the event, Vaithiyanathan said runners also took part in different kinds of music-related activities at Hotlink's Pop Kings zone, including 'selfies' and photos with celebrity impersonators. Many also posed with cut-outs of popular male pop singers such as Justin Timberlake, Bruno Mars and Robin Thicke. At the end of the 5km, runners were also able to redeem free ice cream at Hotlink's booth.


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