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Maxis' Battle of the Sexes reaches 1.5 million members

AvantiKumar | Oct. 28, 2011
Malaysian telco Maxis' social networking startup - Battle of the Sexes - also attracts recognition from two global awards bodies.

Maxis' Battle of the Sexes

PHOTO -  Second and third from left - Maxis' chief operating officer Jean-Pascal van Overbeke and Maxis vice president and head of product, devices and innovation T. Kugan, flanked by two Malaysian youths representing the lively state of the online gender battle being engaged over phones, computers and tablets.

As well as reaching a milestone of 1.5 million members, Malaysian telco Maxis' social networking startup - Battle of the Sexes - has attracted recognition from two global awards bodies this year.

Launched in 2009 as a homegrown social networking initiative, Battle of the Sexes as been ranked in the top five by two global innovation awards bodies in this year, according to Maxis chief operating officer, Jean-Pascal van Overbeke. "Battle of the Sexes has been selected as a finalist for Best Social Media service at the Meffys mobile content awards 2011, and is currently in the running to win the Best Content Service award at the industry-leading World Communication Awards 2011, which takes place in November."

"Battle of the Sexes, which began as a game, has evolved to become a local social networking community in line with global trends," said van Overbeke. "We would like to thank all Malaysians who have made this platform so successful. Battle of the Sexes is ultimately a Malaysian social site, powered by an engine created by Malaysian companies - Techninier and Maxis, with content and participation by Malaysians. We're elated that Battle of the Sexes has become a unique and celebrated case study in the wider global social networking phenomenon".


Entertaining battle of wits

He said Battle of the Sexes allowed Malaysians the opportunity to meet and get to know each other in the social network sphere, by engaging in an entertaining battle of wits that reflects eternal and enjoyable gender differences. "Through Battle of the Sexes, every day across the country, participants engage in a lively online battle on connected devices ranging from feature phones to PCs and tablets. Initially a WAP-based mobile gaming service, Battle of the Sexes' current height of gender battle in the social networking sphere comprises 4.4 million page views generated every day, including from 22,000 unique daily visitors on average."

"Any Battle of the Sexes participant can enjoy an unlimited degree of public and private chatting, uploads and sharing, weekly mobile game downloads, and also win movie premiums and tickets to easily extend enjoyable battle into ground territory," said van Overbeke. "The price of entry into this online arena is affordable to all Maxis customers, as all data charges are suppressed in favour of a RM2 weekly (US$0.64) and all-inclusive fee."


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