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Maxis marks Chinese New Year with launch of new prepaid 4G

AvantiKumar | Jan. 16, 2014
Hotlink 4G includes monthly mobile internet passes with 50% additional data, said Maxis's Dushyan Vaithiyanathan.

Maxis launches prepaid 4G CNY modified

Photo  - Morten Lundal, Maxis' Chief Executive Officer (centre, back row), and Dushyan Vaithiyanathan, Maxis' Head of Consumer Business (third from left, back row), together with the 'God of Prosperity' and Hotlink 4G roller bladers at the launch of the Maxis Chinese New Year campaign, held earlier today at the KLCC iCentre.


Malaysian telco Maxis has marked the start of its Chinese New Year festivities with the launch of its Hotlink 4G service for prepaid customers, with the offer of 50 percent additional data with the purchase of a 1GB or 3GB monthly internet pass, it said.

Maxis head of consumer business, Dushyan Vaithiyanathan, said, "Following the launch of #Hotlink in September last year, we have taken a step further to enhance our prepaid customers' mobile experience by enabling them to surf the internet at even faster speeds. Today, more and more people are accessing richer content on their devices, such as video and music streaming as well as data-heavy websites."

"So Hotlink 4G is a natural progression and makes sense for customers as they get to enjoy an even better experience," said Vaithiyanathan, who said customers could purchase a #Hotlink SIM pack for RM8.80 [US$2.70], and do a 4G SIM swap at any Maxis Centre nationwide.

He said customers will then need to subscribe to a 1GB or 3GB monthly mobile internet pass, priced at RM30 [US$9.20] and RM68 [US$20.85] respectively, to start enjoying faster speeds on Maxis' 4G network. To subscribe to the passes, customers need to dial *100# from their mobile phones. "Customers will also get 50 percent more data if they purchase the monthly mobile internet passes from today until 28 February."

Accompanied by roller bladers, Maxis chief executive officer Morten Lundal marked the launch of Hotlink 4G and the company's Chinese New Year campaign by handing out 'Ang Pows' (gift packets) to the public at the KLCC Maxis Centre and around the KLCC fountain area.

During the next few weeks, the roller bladers will head towards roadshows in the Klang Valley, Penang and Johor Bahru. The final roadshow will take place from 7 - 9 February, where customers will stand a chance to win tickets to a special Hotlink-sponsored concert, featuring Taiwanese hip hop band Da Mouth and Hong Kong-based DJ Tenashar, on 15 February. Subscribers of the 1GB or 3GB Mobile Internet passes can also participate in SMS contests to stand a chance to win VIP tickets to the concert.

Photo (below) - Morten Lundal, Maxis' Chief Executive Officer, distributing 'Ang Pows' to Maxis customers at the KLCC iCentre earlier today.

Maxis CNY 2 modified


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