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Maxis myDeals surpasses 2.8 million members

AvantiKumar | March 30, 2011
Malaysia's Maxis permission-based mobile advertising service connects brands to the interests of a large community.

Maxis myDeals surpasses 2.8 million members


PHOTO - (From left to right) Fabrizio Caruso, Vice President, Business Development Asia-Pacific, Out There Media; T Kugan, Maxis' Vice President and Head of Product, Devices and Innovation; Heather Wee, Maxis' Head of New Media; and Jean-Pascal van Overbeke, Maxis' Chief Operating Officer, celebrating 2.8 million members of the Maxis myDeals community.



KUALA LUMPUR, 30 MARCH 2011 - Malaysian communications provider Maxis' permission-based mobile advertising service - Maxis myDeals - has surpassed 2.8 million members after the service launched just eight months ago.

Maxis chief operating officer, Jean-Pascal van Overbeke, said:  "The large opt-in community provided brands and merchants with opportunities for innovative, interactive and personalised advertising and customer relationship-building, reaching Malaysians on their mobile screens as the latter grow their adoption of mobile devices as primary channels of engagement and transaction."

"Growing a community of over 2.8 million customers who are happy to receive visually rich and directly relevant advertising to their mobiles, in just over half a year - further affirms what we know about the power of the mobile medium to offer more value through data services," said van Overbeke. "Mobile has ubiquitous reach and quickly incorporates technological advances - this combined with Malaysians' and Maxis customers' ready adoption of emerging services on the connected platform, ensures that mobile advertising is set to grow. Currently, the mobile medium has expanded to become the most conversational, direct and measurable medium. This can lead to an actual, real-time increase in business-to-consumer transactions and value."

"Mobile advertising is growing all over the world - however, reaching over 2.8 million opt-ins with such speed was an achievement we didn't entirely expect, and it stands out against rates of similar community growth in other marketplaces," said van Overbeke. "What Maxis myDeals offers is a locally relevant service. We look forward to growing together with innovative brands and more than 2.8 million Maxis customers, more creative and effective brand-consumer communication, and even better ways to enjoy the best deals."

"More than 50 per cent of our customers-base regularly access the mobile internet," said Maxis vice president and head of product, devices & innovation, T Kugan. "Maxis' mobile portal generates more than 60 million monthly page views. Maxis customers, like many Malaysians, are enjoying the enrichment of personal opportunity that the always-on, always-with-you mobile ecosystem creates - and are of the right profile to enjoy receiving and responding to, Dialogue SMS, MMS, WAP Banner and related mobile advertising technologies. Some of the privileges so far enjoyed by the myDeals community are luxury auto test drives, free product samples, property launch discounts, exclusive Maxis Movie Day privileges and more."


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