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Maxis myDeals surpasses 2.8 million members

AvantiKumar | March 30, 2011
Malaysia's Maxis permission-based mobile advertising service connects brands to the interests of a large community.

"The attractiveness of myDeals comes from the fact that it offers a new outreach opportunity for brands, a new way for customers to stay on top of exclusive deals tailored to their profile - all of which are capable of moving even further forward and developing more appeal, as the data services platform, m-commerce ecosystem and brands participation continue to grow," said Kugan.

"We are happy that Maxis has acquired such a large number of members in a short period of time," said mobile advertising firm Out There Media vice president, business development & GM, Asia Pacific, Fabrizio Caruso. "This is a strong indication that "opt-in-based" mobile advertising is growing strong in Malaysia, with people being more receptive towards opt-in advertisements on their mobile phones."




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