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Microsoft gets real, admits its device share is just 14%

Gregg Keizer | July 15, 2014
Microsoft COO Kevin Turner acknowledged today that his company's operating systems power only a small fraction of all devices worldwide.

"We know we still have a lot of work to do," Turner admitted. "But we are making progress on this transformation. In fact, we're making really, really good progress. We want to go from 14% [device share] to 18%, from 18% to 25%, from 25% to 30%. That's the beauty of this model ... [the opportunity] is much bigger than anything we've had in the past."

Microsoft's operating systems may have powered only 14% of all devices that shipped last year, but its COO trumpeted the opportunity for growth rather than dwell on the small share.


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