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Microsoft launches IE9 in Malaysia

AvantiKumar | April 14, 2011
Windows Internet Explorer 9 is Microsoft's most downloaded browser beta to date, said Microsoft.

Launch of Internet Explorer 9 by Microsoft Malaysia

PHOTO - (from left) Prakash Kunjirama (technical manager, Lelong.my), Danny Ong (chief marketing and operations officer, Microsoft Malaysia), and Jonathan Wong (Internet Explorer product marketing manager, Microsoft Asia Pacific) at launch of Internet Explorer 9.


KUALA LUMPUR, 14 APRIL 2011 - The latest version of Windows Internet Explorer - IE9 - has been launched in Malaysia by software giant Microsoft. IE9 has been Microsoft's most-downloaded browser beta to date with more than 40 million downloads, said the company.

"Gone are the days when the Internet was just a place to get information," said Microsoft Malaysia chief marketing and operations officer, Danny Ong. "Today, we use the Internet for so much more. Websites now focus on being fun and interactive, where people can come together, connect and share their thoughts through videos, photos and applications. "We are really excited about the Internet Explorer 9 browser launch. It provides users a fulfilling Web engagement, by offering features that they would like most."

Microsoft Asia Pacific Internet Explorer product marketing manager, Jonathan Wong, said: "Internet Explorer 9 taps into the real potential of the Web. It is about adding value and bringing alive the sites and the information that rests on it. When online, users care for the sites that they go to, hence Internet Explorer places great importance on helping to highlight it. The browser interface has been cleaned to make it clutter-free so sites can gain prominence. Websites can now feel like native applications and not something that is caught within a browser."

In preparation for the launch of Internet Explorer 9, Microsoft conducted an international poll to gain insights on users' Web-browsing habits and concerns. The research spanned 11 countries in the Asia Pacific, including Malaysia, and 21 countries in Europe, garnering a total of more than 20,000 responses across the two regions.

Ong said the survey showed that 91 per cent of users named speed as an important feature of their Web-surfing experience. "This is more so than most other countries in the region. Like most other countries across the Asia Pacific, users in Malaysia tend to struggle the most with loading video content on the Web, with 67 per cent of respondents such. It also found that Malaysians have the desire to have greater speed from their browsers, especially when 77 per cent of Malaysians want to watch high-definition (HD) movies on the Internet in the future."

"Aside from speed, users in Malaysia seemed to be the most concerned about security, with only two per cent of responses admitting to never worrying about downloading unsafe content online, the lowest number in the region," said Ong. "One other aspect that holds dear to Malaysian users is the need for a clean and clutter-free browser as part of their Web-surfing experience, with 75 per cent marking that as an important feature for browser choice."

 

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