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Microsoft Malaysia, Acer launch student campaign

AvantiKumar | March 25, 2011
Three-month campaign seeks to help Malaysian students realise their potential.

I'm Inspired campaign

PHOTO - (From L-R) Tuan Haji Mohammed Nashan B Singgan, Principal, SMK Taman Klang Utama; YB Tuan Sulaiman bin Wak, Education Director, Selangor Education Department; Ricky Tan, General Manager, Acer Malaysia; Christine Teinturier, Chief Financial Officer, Microsoft Asia Pacific; and Vijay Bala, Chief Financial Officer, Microsoft Malaysia, at the launch of the "I'm Inspired" campaign.


KUALA LUMPUR, 25 MARCH 2011 - A three-month campaign to promote technology and charitable activities to Malaysian school students will help them to realise their potential, according to the organisers - technology firms Microsoft Malaysia and Acer.

Selangor education director YB Tuan Sulaiman bin Wak said the 'I'm Inspired' campaign is divided into three phases -- Microsoft Charity Day, Microsoft Technology Workshop, and Microsoft Extreme Challenge,

"Technology is the ultimate motivation for students," said Sulaiman. "It's something they want to master. Learning to use it enhances their self-esteem and makes them excited about coming to school. The PC has been an empowering tool to the students. They have a voice and it's not in any way secondary to anybody else's voice. It's an equal voice. So that's incredibly positive. Motivation to use technology is very high,"

He said the first phase of the 'I'm Inspired' campaign, Microsoft Charity Day, would involve the donation of refurbished trade-in computers by Acer as well as productivity software from Microsoft,  worth a total of up to US$190,000 to selected charitable institutions: The St. Nicholas' Home in Penang, the Grace Community Home in Klang, and the Fugee School in Gombak.

"In Malaysia, under our Citizenship umbrella, which is the term used at Microsoft for all our CSR efforts, we work closely with NGOs [non-governmental organisations] to help them advance social and economic development and benefit their constituencies," said Microsoft Malaysia chief financial officer, Vijay Bala.

Acer Malaysia general manager, Ricky Tan, said:  "Through this campaign with Microsoft, we hope to be able to translate Acer's corporate spirit of innovation and care into action for students and the underprivileged in Malaysia as we seek to bridge the gap and break the barriers between people and technology."

 Second and third phases

Microsoft's Bala said that the second phase was a continuing effort by the company to enhance the local education ecosystem. "Microsoft Technology Workshop would see Microsoft visiting SMK Taman Klang Utama [school] to show the latest technologies, as well as engage the students through interactive workshops and competitions. Microsoft Technology Workshop will also serve as a platform for the Nationwide Essay competition which is open to all Malaysians aged 13 to 18 years old. Participants can submit their entries via the Office 2010 Facebook Page (www.facebook.com/office2010malaysia)."

 

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