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Microsoft votes for free Windows 8.1, collects kudos

Gregg Keizer | May 15, 2013
Microsoft today announced that Windows 8.1, the update later this year for Windows 8, will be free to current users of the operating system, confirming analysts' expectations.

Microsoft today announced that Windows 8.1, the update later this year for Windows 8, will be free to current users of the operating system, confirming analysts' expectations.

Analysts applauded the decision to give away the update. "Making the upgrade free will make the ecosystem and installed base very happy," said Patrick Moorhead, principal analyst with Moor Insights & Strategy, in an email Tuesday.

Tami Reller, CFO of the Windows division, made the announcement in prepared remarks at the JP Morgan Technology, Media & Telecomm Conference today. "Windows 8.1 will be delivered as a free update to Windows 8 and Windows RT," said Reller. "It will be easy to get right from the Windows Start Screen from the Windows app store."

It's unknown whether Microsoft will use the "Windows 8.1" name for the simultaneous update to Windows RT, the tablet-centric offshoot designed for devices running ARM processors. Microsoft did not reply to questions about the naming of the Windows RT update.

Reller declined to provide additional information on the update, such as the timing of the final release or specifics on Windows 8.1's contents.

A public preview will ship during BUILD, Microsoft's developers conference, which will run June 26-28 in San Francisco. That preview will also be distributed through the Windows Store.

Earlier this week analysts said that Microsoft had little choice but to offer the update free of charge.

Today, industry experts praised the gratis status of Windows 8.1 as well as the numbering choice.

"Microsoft made a good move on the naming and with the free upgrade," said Moorhead. "Calling it 8.1 signals that it's an improvement on its predecessor, not a sea change. This sets the right expectations."

However, Michael Silver of Gartner said Microsoft should quickly answer several up-in-the-air questions that enterprises have about Windows 8.1.

"We don't yet know what they're going to do to the desktop," said Silver, who also ticked off support -- specifically, how long Microsoft will support each of the expected annual updates. Will Windows 8.1 share the support lifecycle of its parent, Windows 8 -- which won't retire until January 2023 -- or have its own schedule? "Will they support 10 different updates?" Silver wondered.

But the fact that Microsoft will make good on its promise to shift to a faster release tempo had Silver more optimistic about Windows 8's future.

"Microsoft has a chance here," he said. "By the second half of 2014, there will be a lot more touch-enabled systems. That, and these updates, could help Windows 8 long term. I don't think Windows 8 will be more successful than Windows 7 [in the enterprise] but if 8.1 is easy to deploy, that could change over time."

 

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