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Microsoft, WWF encourage Malaysians to ‘Live Green’

AvantiKumar | May 3, 2012
WWF-Malaysia, Microsoft Malaysia launch 'eco-friendly lifestyle' Windows mobile application.

Microsoft Malaysia, WWF-Malaysia

PHOTO - (from left) Peter Tam, director of local software innovations, Microsoft Malaysia; Suan Tan, brand activation manager, WWF-Malaysia; and TC Pun, Microsoft student partner.

Worldwide Fund for Nature-Malaysia and software giant Microsoft Malaysia are encouraging a more eco-friendly lifestyle among Malaysians with a new application "Earth Hour Malaysia", which is built on the Windows phone platform.

Speaking in late April 2012, Worldwide Fund for Nature-Malaysia (WWF-Malaysia) executive director/chief executive officer, Dato' Dionysius Sharma said the environmental Windows mobile phone application was an effort to promote an ongoing environmental awareness among Malaysians.

"WWF-Malaysia commends Microsoft for bringing ICT closer to peoples' lives," said Sharma. "This mobile application creates and engages a community of environmental advocates through this platform."

"Since Earth Hour 2011, WWF-Malaysia has been urging everyone across the nation to take Earth Hour beyond the hour by signing up at and pledging to 'Live Green: One switch at a time' towards living in a more sustainable manner," he said. "Since then until Earth Hour 2012, 20,000 people have pledged to 'Live Green' and we hope that even more will do so between now and Earth Hour 2013. With the Earth Hour mobile application on Windows Phone, we now have another platform for more people to voice their pledge and strengthen our efforts to protect our living planet."

He said his personal Earth Hour 2012 "I Will if You Will" pledge would be to upload a video of himself singing a green-themed song onto YouTube if 10,000 people sign up to 'Live Green' at from Earth Hour 2012 to World Oceans Day on 8th June.

"Platforms such as this make people and organisations more aware of the importance of environmental conservation, enabling them to take the first step towards a more energy efficient and sustainable lifestyle in the longer term," said Sharma.

"At Microsoft, we are constantly looking for ways to share our expertise and do our part to address important social issues such as environmental conservation," said Microsoft Malaysia director of local software innovations, Peter Tam. "Information technology (IT) is a key tool that can help address these issues and we believe that it is our responsibility to use our capabilities and solutions to help make this world a better place."

"We are delighted to work with WWF-Malaysia to educate, spread the message and educate Malaysians about environmental conservation through the power of social networks and mediums such as smartphones which are now integral to the lifestyle of consumers," said Tam. "Through our Windows Phone platform, we can leverage this trend to drive awareness and participation for this initiative. It displays how technology can contribute to environmental conservation and we are confident that our collaboration will encourage Malaysians to contribute to a more sustainable planet."


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