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Microsoft's update IE mandate pushes people to Chrome

Gregg Keizer | June 4, 2015
Side effect of order to move to IE11 by Jan. 2016: A third as many deserted to Chrome as met Microsoft's demand

During the same stretch, enough could desert to Chrome to push that browser over the 30% user share mark, making the war a two-combatant battle between Microsoft and Google, with Mozilla's Firefox so far behind it would be little more than an afterthought.

Microsoft may be forcing IE users to change browsers for good reason -- to push them towards Windows 10's Edge, to reduce the cost of supporting so many flavors of the browser -- but by doing so, it's also fulfilled one prediction of analysts last year, who bet that the decree would drive some users to rivals.

The Redmond, Wash. company's core customers, businesses of all sizes, will remain attached to IE -- Microsoft's browser has a lock in corporate because of Windows' dominance -- but it's apparent that a sizable chunk, likely consumers and small businesses, have voted with their feet.

No one likes being told what to do.


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