Despite its central role in RIM's strategy for its own devices, Mobile Fusion is also intended to compete with other mobile-device management systems regardless of client operating system. RIM believes it can compete with specialists in this growing field, which already includes vendors such as MobileIron, Zenprise and Sybase's iAnywhere division.
RIM's advantage will be its own reputation and the unified management that Mobile Fusion will offer, Panezic said. He believes enterprises are just starting to embrace mobility as a mainstream technology and will roll it out on a much larger scale.
"The opportunity for us is to be the architecture, the platform of choice as customers go big. And if that means they're going to choose a different (device OS), we are happily going to support that," Panezic said.
"We're in this to win it," Panezic said.
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