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Mobility Shows the Way Forward in 2013

Eric Ernest | Jan. 21, 2013
If you're one of those organizations that don't believe in the power of mobility, chances are you'll soon be termed as outdated. Because if you turn a blind eye to the potential of mobility--despite BYOD, consumerization of IT and its cousins that have stirred up a revolution--your competition will get the better of you.

If you're one of those organizations that don't believe in the power of mobility, chances are you'll soon be termed as outdated. Because if you turn a blind eye to the potential of mobility--despite BYOD, consumerization of IT and its cousins that have stirred up a revolution--your competition will get the better of you.

That's a bad place to be in when your competitors and consumers are going the mobile way.

And taking a cue from the impact that mobility has had on consumers, today's employees are pushing their companies to embrace consumerization of IT and facilitate BYOD. Enterprises can also latch on to the anytime-anywhere opportunity to do business that mobility provides.

Not just employees, even analysts from IDC and Gartner swear by the many benefits that mobility offers. While IDC expects an increase in worldwide IT spending to be driven by smart mobile devices--smartphones, tablets, e-readers--it also expects mobile device sales to account for 57 percent of overall IT spending growth in 2013. Also, Gartner expects mobile phones to overtake PCs as the most common Web access device worldwide by 2013.

Closer home, the mobility trend is definitely catching on. According to the State of the CIO Survey, the number of CIOs not interested in implementing a mobile technology came down from 10 percent in 2011 to 7 percent in 2012. The survey also found that respondents considered mobility as the second most likely factor (25 percent) to have a profound impact on CIOs in the near future, after cloud computing (35 percent). Moreover, 22 percent of the respondents considered creating a comprehensive mobile and tablet app development and adoption plan as one of their top three important IT initiatives for the next 12 months.

Calling on Enterprises

While mobility by itself is only an extension of the capabilities that enterprises already have, the business impact of implementing such a solution can't be underestimated. "Mobility is a very cost effective way of extending your enterprise system to the field," says Dinesh Rao, divisional CIO, Trade Marketing and Distribution, ITC.

One of the benefits that CIOs hope to leverage from a mobility solution is the ability to create a more informed decision-making process. This is what S.S. Sharma, head-IT, JK Tyre & Industries, is looking to achieve when he implements his mobility solution. He plans to implement a solution aimed at his company's sales force wherein a sales person can access all the information related to sales activities through a mobile application from anywhere at anytime. This will empower the company's sales force with the right information at the right time and help customers make informed decisions.

"When employees are empowered with the necessary information, they will certainly be more productive," says Sharma.

 

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