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More Malaysia-made solutions for ‘connected cars’ needed: MIDA

AvantiKumar | Nov. 7, 2012
Malaysian Investment Development Authority CEO urges Malaysian companies to win a share of the global 'connected car' market, which is expected to be worth US$14.4 billion by 2016.

Clarion Malaysia MD with  MIDA CEO Datuk Noharuddin Nordin

Photo - (from left) Clarion Malaysia managing director T.K. Tan with MIDA chief executive officer Datuk Noharuddin Nordin.


Malaysian companies have been urged to work together to create more 'Made-in-Malaysia' solutions for 'connected cars'. The chief executive officer of national agency Malaysian Investment Development Authority (MIDA) said this during the 'Global Connected Car Solutions' event in Kuala Lumpur on 5 November 2012.

At the symposium, which was co-organised by the CREST Centre (Collaborative Research in Engineering, Science and Technology Centre) and automotive solutions firm Clarion Malaysia, MIDA's chief executive officer, Datuk Noharuddin Nordin, said the global 'connected car' market is expected to be worth US$14.4 billion by 2016 with a compound annual growth rate (CAGR) of 12 percent between 2011 and 2016.

"Today, what we used to call 'car stereos' are evolving to become 'in-vehicle infotainment' (I.V.I.) systems that offer much more than entertainment," said Noharuddin. "The latest I.V.I. products are able to provide navigation, vehicle telematics, telecommunications and even Internet connectivity functions."

"With a powerful and versatile I.V.I. system on-board, a normal car transforms into a connected car that will allow drivers to stay connected, informed and safe, on the road. There is a growing market for connected cars in the real world. And, unlike the smart phone, tablet and notebook markets, there is no clear market leader for connected car solutions. This means that at this time, a great opportunity exists to establish market leadership," he said.

Noharuddin pointed out that Clarion Malaysia had already unveiled the Clarion Mirage, an Android-driven I.V.I. unit that was developed in collaboration with its global technology partners. "That this unit is based on the most popular smartphone operating system in the world is an important fact. Equally important is the fact that this product was conceptualised in Malaysia. This proves that a Malaysian-based company can visualise, co-develop, create and manufacture a truly innovative I.V.I. product that captures the attention of the world."

 'Connected cars'

He said that Clarion Malaysia and its global technology partners -Wind River, Plextek and Prodigium Mobile - were present at the symposium "to explore the possibility of developing the next generation of world-class I.V.I. products with 'Made-in-Malaysia' software and embedded technology solutions".

"This endeavour is both timely and sensible," said Noharuddin. "Clarion is an established brand and Clarion Malaysia has the proven expertise to design, manufacture and market I.V.I. hardware here for both our domestic and international markets. Meanwhile, many of your MSC-status companies have already designed software and applications for mobile computing platforms such as the Android platform."

Clarion Malaysia managing director, T.K. Tan, said: " 'Connected cars' was the catch phrase for the international I.V.I. industry today. Just as 'handphones' have become 'smartphones', 'car stereos' have become 'in-vehicle infotainment, or I.V.I. systems'. Why is there a demand for advanced I.V.I. systems? The answer is connectivity and safety. When you steer a car, it is unsafe to operate a smart phone or a tablet. And yet, when they drive, people want to stay connected, entertained and informed."

"Connected cars were cars with powerful I.V.I. systems that could fulfil these needs," said Tan. "We are working hard to deliver increasingly versatile I.V.I. systems that will transform a normal car into a connected car. Today, consumers expect their I.V.I. system to be as multi-functional and useful as a smartphone. Moreover, the user interface should also be convenient, intuitive and familiar."


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