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Motorola Solutions: Technology key to future of retail

T.C. Seow | Oct. 9, 2012
How should a retail outlet or store be like in the near future, if technology is allowed to play its role improving customer experience? A recent survey by Motorola Solutions has some interesting answers.

Predictive:
The collection, analysis and distribution of data regarding customers, products, and other details will allow retailers and associates to meet customers' needs and even exceed their expectations.

Personal:
Only information relevant to the user will be presented. In other words, unnecessary details will not be revealed.

Context-aware:
The store system recognises location, identity, activity and time related to individuals and products to generate intelligent events.

Consistent: Customers will receive consistent experiences across all channels – information, purchase and return expectations, and branding.

"Our retail vision is to serve today's challenges and anticipate and enable tomorrow's success," said Anand Mehta, Retail Business Development Director – Asia Pacific, Motorola Solutions. "Having observed the consistent challenges across markets, from supply chain optimisation, in-store customer experience enhancement, omni-channel strategies and the impressing need of optimising in-store operations and business processes, our solutions portfolio is directly aligned in addressing these needs with direct and measurable business impact on critical retail KPIs."

 

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