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Motorola Solutions: Technology key to future of retail

T.C. Seow | Oct. 9, 2012
How should a retail outlet or store be like in the near future, if technology is allowed to play its role improving customer experience? A recent survey by Motorola Solutions has some interesting answers.

The collection, analysis and distribution of data regarding customers, products, and other details will allow retailers and associates to meet customers' needs and even exceed their expectations.

Only information relevant to the user will be presented. In other words, unnecessary details will not be revealed.

The store system recognises location, identity, activity and time related to individuals and products to generate intelligent events.

Consistent: Customers will receive consistent experiences across all channels – information, purchase and return expectations, and branding.

"Our retail vision is to serve today's challenges and anticipate and enable tomorrow's success," said Anand Mehta, Retail Business Development Director – Asia Pacific, Motorola Solutions. "Having observed the consistent challenges across markets, from supply chain optimisation, in-store customer experience enhancement, omni-channel strategies and the impressing need of optimising in-store operations and business processes, our solutions portfolio is directly aligned in addressing these needs with direct and measurable business impact on critical retail KPIs."


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