Extending parental leave policies to all workers would show that Netflix is committed to its talent at all levels, and is serious about attracting and retaining good people. In the cutthroat talent war in Silicon Valley, doing so could force other IT companies to follow suit. In a competitive talent marketplace some organizations are regularly upping the ante when it comes to benefits for their employees in order to attract the best talent. "Media attention … that paints your organization in a negative light will damage your ability to not only retain your current employees but attract employees in the future. In a talent-driven market other organizations will have to catch up eventually if they wish to remain competitive in recruiting new employees," says Brosseau.
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