Nokia might not be the favored vendor du jour of a Windows Phone 8 smartphone, but the Finnish cell-phone maker nonetheless issued a diplomatically worded statement in response to Microsoft CEO Steve Ballmer's praise for HTC's 8X and 8S devices announced Wednesday.
"This [HTC announcement] is more good news for the Windows Phone ecosystem," said Nokia spokeswoman Mona Kokkonen via email on Thursday. She proceeded quickly to talk up Nokia's Lumia line of smartphones, which includes the latest Lumia 920 running Windows Phone 8.
"Nokia is driving an industry-leading smartphone franchise -- that we call Lumia -- exclusively around Windows Phone," Kokkonen said. "With Lumia, we are creating truly differentiated experiences like PureView imaging, location and navigation, wireless charging and Nokia Music."
But Ballmer might have been a tad more effusive in praising HTC and the new Windows Phone 8X HTC and Windows Phone 8S HTC smartphones when he appeared Wednesday with HTC CEO Peter Chou on Wednesday for the products' launch.
If anything, Samsung might feel left out since Ballmer didn't appear onstage in Germany at the August launch of the new ATIV S 4.8-in. smartphone running Windows Phone 8.
At the Lumia 820 and 920 launch, Ballmer said it was an "important milestone" in Microsoft's 18-month partnership with Nokia. "Windows Phone is unlike any other on the market. You really see it in the [Lumia] 820 and 920."
Then Wednesday, Ballmer seemed to reach a little further, calling the 8X "truly a Windows Phone hero product ... HTC built this hardware from the ground up to showcase the software."
Analysts also said Microsoft must have been pleased that HTC was willing to include "Windows Phone 8" as the first part of the name for the new HTC phones.
Gartner analyst Michael Gartenberg said Ballmer chose his words carefully to avoid suggesting that HTC or Nokia was his "favored child" in Windows Phone 8 development.
It probably doesn't matter whether Microsoft prefers to favor Nokia or HTC, as long as Windows Phone 8 gets a boost, several analysts said.
However, Nokia might appreciate the Ballmer endorsements more than HTC, given its dismal second-quarter earnings report. In July, Nokia reported a 39% drop in the number of smartphones sold in the second quarter, to 10.2 million.
While it may appear that Nokia is less favored than HTC, analyst Jack Gold of J. Gold Associates said he didn't think Microsoft was "any less committed to Nokia."
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