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Nokia expected to take smartphone cameras to new heights with 41-megapixel Lumia

Mikael Ricknäs | July 5, 2013
The successor to Nokia's previous 41-megapixel model, the 808 PureView, is expected on July 11.

However, having a good product isn't enough in today's cutthroat smartphone market: Successful marketing and help from operators also play an important role — and it looks as though Nokia will get more help from mobile carriers, according to Roberta Cozza , research director at Gartner.

"It has become clear that more and more carriers are becoming a bit uncomfortable with the Android-iOS smartphone duopoly," Cozza said.

Nokia has been working more closely with operators recently. Last week, Telefónica said it will spend more on marketing to help sell Nokia's Windows Phone 8 devices in the U.K., Germany, Spain, Mexico, Brazil and Chile for at least one year. In the U.S., the Lumia 1020 will at first be exclusive to AT&T in the U.S., according to reports.

This year has seen Nokia as well as other phone manufacturers like HTC and Samsung Electronics focus more on the camera, with improved hardware and software. HTC bet big on the One's Ultrapixel camera, and recently Samsung added a model to its Galaxy S4 line-up with an optical zoom.

For the phone manufacturers this is all about trying to differentiate their products from the competition, and a camera that stands out gives salespeople a hook. This trend isn't going to go away anytime soon, according to Saadi. Sony is, for example, rumored to be working on a smartphone code-named Honami, which has a 20-megapixel camera.


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