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Nokia hopes new Lumia 520 and 720 smartphones will boost sales

Mikael Ricknäs | Feb. 26, 2013
Nokia has expanded its Lumia portfolio with the 520 and 720. The Lumia 520 is the company's cheapest Windows phone to date at €139 (US$184), and comes as the company is under pressure to increase sales volumes.

There was speculation before Mobile World Congress that Nokia would launch a new high-end device, but the Lumia 920's replacement was a no-show. The Lumia 920 is still a competitive phone, but the company will have to have something else ready by summer, according to Wood.

Elop said Nokia must continue to innovate rapidly in the high-end. "There is so much ahead in 2013," he said.

Nokia also expanded the low end of its phone portfolio on Monday with the 105 and the 301. Just like its Lumia products they come in several colors.

The 105 is Nokia's cheapest phone, at ¬15, and will start shipping during the first quarter. The phone has a color screen, an FM radio, a torch, and a splashproof, dustproof keyboard.

It needs to be charged about once a month, according to Nokia. That is important because electricity is not always widely available in the countries where it will go on sale during the first quarter.

The 301 is a 3G phone with HD voice costing ¬65 that can hold one or two SIM cards. Its camera can take panorama images, or a series of shots from which the user can choose the best one. There is also a portrait mode that uses voice guidance to tell the user how to move his or her face to get a good picture.

 

On the software side, the company has integrated applications such as Facebook and WhatsApp. The 301 also has Nokia's Xpress browser, which compresses data to lower traffic volumes, and is also used on the Asha family of more advanced feature phones.

The phone will go on sale during the second quarter.

 

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