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Nokia moves APAC headquarters to Beijing

Zafar Anjum | Jan. 4, 2012
Nokia’s Singapore office will continue to operate to support Nokia’s new strategy in Asia, a Nokia spokesperson has said.

Mobile phone manufacturer Nokia is moving its Asia Pacific (APAC) headquarters from Singapore to Beijing.

"Nokia's APAC HQ will be relocated to Beijing as part of our strategy to adapt our operations to the business environment to ensure our competitiveness," a Nokia spokesperson told Computerworld Singapore. "This includes an increasing focus on assembly in Asia, close to our suppliers. The structure of the region is therefore being aligned to support the execution of the company's strategy and savings target we announced last year, in bringing efficiencies and speed to the organization."

Nokia's Singapore office will continue to operate to support Nokia's new strategy in Asia, the spokesperson added.

There has been this rumour that Nokia's Singapore office staff, comprising over 400 people, have been offered to relocate to Beijing. The Nokia spokesperson refused to confirm the number of affected employees.

"Nokia is continuing the process announced in April 2011 to align its workforce and site operations with its new strategy, and has commenced consultations with employees in sales, marketing and corporate functions globally as mentioned in the announcement," she said. "We are still putting the operational changes in place and are unable to comment on employee movements at this point in time."

Nokia also did not clarify whether their Singaporean staffs are willing to relocate because of the suggested terms of employment. "As with the workforce changes effected in other parts of the world, Nokia is committed to offering a comprehensive support program to employees affected by these planned changes," the spokesperson said.

It was also rumoured that Nokia's Singapore-based global functional heads have been asked to relocate to Finland. "We are unable to comment currently as the structural changes are still being put in place," the phone company's spokesperson said. "We will provide an update when we are able to share more details on this."



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