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Nvidia's audacious attempt to make life easier for PC gamers

Loyd Case | Jan. 8, 2013
Nvidia CEO Jen-Hsun Huang talked here in Vegas about his company's cloud-based system for helping gamers tweak their PCs for the best graphics possible.

Huang showed footage of Call of Duty: Black Ops 2 running without the GeForce settings, then enabled GeForce Experience with a single click and showed the improvement. The differences were very noticeable: Frame rate remained smooth, while graphics detail and overall resolution improved.

The screenshot before GFE is applied is blurry, with objects not well defined. When the GeForce Experience is applied, the image looks crisper, with higher detail on the object and crisper edges and outlines.

Bottom line: PCs as game consoles

The GeForce Experience is currently in closed beta, with no formal release date announced. Jen-Hsun Huang said that the primary goal of the GeForce Experience is "console simplicity with PC performance."

That's an admirable, insanely ambitious goal, but Nvidia's never lacked for ambition. If the GeForce Experience can come close to its stated goal of making PC game settings as easy as console games, then PC gamers everywhere will be much, much happier. The one exception to this will be users who are running AMD Radeon graphics chips. The GeForce Experience will be built into Nvidia drivers, and will work only on systems running Nvidia-based graphics cards.

And in the end that's the real bottom line: more Nvidia GPUs in more PCs.

 

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