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Nvidia's new GeForce GTX 760 attacks the mid-range at $250

Brad Chacos | June 26, 2013
Nvidia's $250 GeForce GTX 760 graphics card goes toe-to-toe with an AMD Radeon card that costs $50 more, but ships with a gaggle of games.

Don't rush out to upgrade to the GTX 760 if you already have a GTX 600-series card, though: The new hardware's incremental performance boost isn't a must-have leap over its predecessors.

The chips are on the table
With the GTX 770 and the GTX 760, Nvidia has applied extreme pricing pressure on AMD, delivering visuals that are a wee bit better than comparable Radeon graphics cards—Radeon cards that cost more than the GeForce offerings.

Then again, AMD has been banking on its "Never Settle" gaming bundles give its hardware a value-adding software edge. Is the tantalizing allure of free triple-A games like Tomb Raider, BioShock Infinite, Crysis 3, and Far Cry 3: Blood Dragon enough to offset the slightly better performance—and lower prices—of Nvidia's GTX 770 and GTX 760?

It's a tough call, but fear not: You have plenty of time to make your decision. AMD's next-gen hardware isn't due until the end of the year, and Nvidia says the GTX 760 is the last GeForce graphics card on tap for the immediate future.

That doesn't mean Nvidia CEO Jen-Hsun Huang is reaching for that mojito quite yet, though. The company's Shield gaming handheld is slated to launch in just a couple of days, complete with the ability to stream PC games from computers packing GeForce-brand GPUs.


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