It is further expanding its specialist retail areas by launching a new beauty and wellbeing retail website with magazine brand Marie Claire UK, via one of its subsidiary companies, Specialty Stores Ltd.
The new business will be separately incorporated and will operate using the Marie Claire brand. Based in the magazine's office in central London, it will be led by the current head of buying for beauty and accessories at John Lewis, Amanda Scott.
"We believe that the high quality of service delivered by our technology and logistics platform combined with the awareness and relevance of the Marie Claire brand will make this an attractive shopping destination for customers," Ocado said.
Ocado reported a pre-tax profit of £7.2 million for the year, up from a loss of £12.5 million in 2013.
In a breakdown of its costs, the company said it spent £14.1 million (up from £10.4 million) on internal development costs in 2014. A further £2.7 million (down from £3.7 million 2013) was spent on computer hardware and software.
Other capital expenditure in 2014 includes £16.3 million developing its new fulfilment infrastructure solution and £1.3 million to support the growth of its non-food websites.
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