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One reliable prediction for 2013: BYOD still a bear for IT

Matt Hamblen | Dec. 17, 2012
Next year could well be the year that many IT leaders finally start to get their mobile computing management house in order. But it will be severa more before the get a handle on it, one analyst said.

Theoretically, fewer device management vendors could make is easier to sort through their software offerings, but there is also the possibility that existing customers for a smaller vendor could see major changes with a new buyer in charge, analysts noted.

Jack Gold, an analyst at J. Gold Associates, called the Citrix purchase of Zenprise "the beginning of the end for standalone device management vendors. With more acquisitions to come, those left behind will fade away."

He pointed to Symantec's purchase of Odyssey Software in May as an example of a large, established company enlarging its mobile management portfolio.

Aside from assessing MDM, IT shops will probably want to consider mobile application management in tandem with MDM. Some vendors argue that it makes more sense to manage applications than to manage devices, but Citrix and others seem to have decided it will provide management software for both.

As a result, the pathway for making IT decisions could suddenly grow much more complex -- and confusing.

How long will the confusion last? Longer than 2013, but not forever, some think.

"In five to 10 years, IT may no longer have to think about the consumerization of IT," Redman said. "In the future, IT will change the way they distribute data, with more of it in the cloud, so that the emphasis will be less on devices. Over the next few years, IT will not be needing to have to deal with these problems."

Redman does have some more concrete predictions for 2013, including growth in dual personalities on smartphones and tablets that separate corporate from personal data. With the two kinds of data separated, IT shops can wipe off the corporate data without affecting personal information.

Some end users balk at such an approach, requiring their consent before IT can move ahead. "But dual personalities on phones add more value to the user, protecting the personal side of a device," Redman said.

BlackBerry is expected to add the dual personality technology to BlackBerry 10 smartphones coming Jan. 30. Even with that capability added, there will still be concerns about BlackBerry's health overall. Redman predicted BlackBerry will "remain relevant for its security and physical keyboard, but will still decline [in popularity] over the next two years."

Also on the radar for 2013 will be more demands by enterprises for buying up buckets of data from carriers to be used across many different wireless devices, Redman said. Most carriers that sell sharing plans still don't allow an open-ended data sharing plan that works like a water utility, where customers are just charged for what they use, something Redman favors.

"We're getting to the point where you can use data for all the devices you have out there, but you still have to buy 4 GB, when the 1 GB plan wasn't enough and you end up using only 3 GB," he said. "Why can't we pay for actual usage?"


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