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Online sale won’t be another #ClickFail: co-founder

Mercedes Ruehl (via AFR) | April 23, 2013
Click Frenzy co-founder Grant Arnott says internet content delivery firm Akamai Technologies is the reason tonight’s sale will not be labelled as another #ClickFail.

Online sale won’t be another #ClickFail: co-founder

Click Frenzy co-founder Grant Arnott says Akamai’s involvement is the reason why tonight’s sale will not be labelled as another #ClickFail.


Consumers worried Click Frenzy will rack up another fail for its Mother's Day mega-sale on Tuesday evening should turn their eye to the US city of Cambridge, Massachusetts for reassurance.

An internet content delivery firm called Akamai Technologies, which serves roughly 25 per cent of the world's web traffic, is headquartered there - and Click Frenzy's founders have enlisted the reputable tech company for their Mother's Day event on Tuesday evening.

Click Frenzy co-founder Grant Arnott says Akamai's involvement is the reason why tonight's sale will not be labelled as another #ClickFail.

"They run the world's most powerful content distribution network," Arnott says, adding he knows all of Australia will be watching at 7pm Tuesday night, many to see if the Click Frenzy site crashes again.

After whipping up huge excitement and involving 180-odd retailers for its debut mega-sale last November, Click Frenzy's site crashed because the technology it used was unable to cope with the huge volume of buyer traffic.

Arnott and his business partners had been expecting up to one million users, although they did not think it would get anywhere near that. In the days preceding the sale they added additional servers but it was not enough to cater for the two million hits the website got within the first couple of minutes.

Ian Teague, the senior manager for Akamai Australasia says even a big perfect storm for Click Frenzy wouldn't raise much more than a blip for the,

"E-commerce is a big part of our business," Teague says. "Ninety-eight out of the top 100 internet retailers in the US use us, so [from] Amazon down."

One of the original tech start-ups originating from MIT in Massachusetts in the late 1990s, Akamai works by evenly distributing the load across the more than 125 internet service providers throughout Australia.

Rather than one centre point, Akamai manages the traffic, essentially spreading it from one server to the next as they reach capacity.

"Had we known the traffic we'd get for the first event we would have approached Akamai sooner," Arnott says.

This year the site's founders are expecting anywhere between 80 to 120 per cent of last year's traffic - which was about 1.6 million people - but Arnott says Akamai and the website are prepared for much more than that just in case.

"I am excited but certainly pretty nervous too," Arnott confesses. "I'll be greatly relieved at 8pm tonight when it's all gone smoothly."


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