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Online travel and fashion draws Malaysians

AvantiKumar | March 31, 2011
One in three Malaysians shop on overseas sites for clothes and travel: Visa Malaysia

Stuart Tomlinson, Country Manager, Malaysia, Visa. 

PHOTO - Stuart Tomlinson, Country Manager, Malaysia, Visa


KUALA LUMPUR, 31 MARCH 2011 - One in three Malaysians shop on overseas sites for clothes and travel, according to the 2010 Visa eCommerce Consumer Monitor.

"US-based retail websites are most popular with Malaysian consumers shopping overseas," said global payments technology provider Visa's Malaysia country manager, Stuart Tomlinson. "Of the 558 people surveyed in Malaysia in the third quarter of last year, more than one in three (36 per cent) said they had shopped on overseas websites in the past 12 months. Clothes and shoes (23 per cent) were the most popular items purchased followed by airline tickets (21 per cent) and books (20 per cent)."

Tomlinson said three quarters of respondents (74 per cent) who had shopped at an overseas website said that they were driven to these sites because the products and services they wanted were not available locally. "A wider selection of goods, (39 per cent), lower prices (33 per cent) and better discounts (31 per cent) were cited as reasons for turning to overseas websites."

"Online shopping is growing in popularity and we expect that increased internet penetration and an internet savvy population are factors that will see more people, especially those interested in keeping up with the latest fashion trends, turn to shopping on overseas retail websites," he said.

He said the research indicated that most Malaysian internet users (74 per cent of respondents) have confidence with the payment security they experienced during their last online purchase experience. "We know that online shoppers consider payment security an important factor when transacting online. Visa provides cardholders with an added layer of security with Verified by Visa and a one-time password service. Consumers in Malaysia can make online purchases with their Visa card with the assurance that their data will be processed securely, regardless of whether they shop on local or overseas websites."

"According to the survey, US-based websites commanded the largest share of cross-border business among internet shoppers in Malaysia," said Tomlinson. "Thirty-one per cent of respondents who had shopped on an overseas website in the past twelve months said they had made a purchase from a US-based website at least once."

The Visa eCommerce Consumer Monitor tracks quarterly online spending trends of internet consumers in six countries and territories in Asia Pacific. The Monitor also asks respondents about drivers and barriers to spending online, and their future intention to make purchases on the internet.



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