Malaysian 4G WiMAX firm Packet One Networks Malaysia (P1) has launched a 'To Change or not to Change' campaign to persuade the country's 3G users to shift to 4G.
The 'Tukar Tak Tukar' (Bahasa Malaysia for 'To Change or Not to Change') aims to make 3G users more aware of the enhanced usage quote and rebates available in P1's 4G plans, said P1 brand & marketing director Shirley Ah Yong.
"The Tukar Tak Tukar campaign intends to get Malaysians thinking about change in relation to their broadband experience. We want all 3G users to give some thoughts to how P1's 4G broadband can enhance their broadband experience and give them better value for their money," said Yong.
"To change or not to change is a decision that everyone makes constantly," she said. "It could be about anything big or small and include which broadband service to subscribe to. Through this campaign, we hope to give you enough facts for you to decide on your broadband service; and at the same time, bring you some interesting stories on 'change."
One of the key points of the company's campaign is a collaboration with five local popular YouTubers; Grim Film, KYO Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to produce six entertaining videos on "change." These videos will be launched on P1's Tukar Tak Tukar micro-site [www.tukartaktukar.my] over six consecutive weeks starting on 12 October.
Yong said the micro-site would help to point to the benefits of changing to 4G broadband plans by P1 with their all-out year-end promotion.
"P1 is offering contract subscribers 100GB more usage quota and a free dect [digital enhanced cordless telecommunications] phone for their ForHome or combo OnePlan: Its mid to high ToGo plans have uncapped 4G speed and comes with a free 4G MiFi (personal WiFi device). On top of it all, subscribers to all of P1's mid to high 4G plans will enjoy a bonus RM200 [US$65] rebate," she said.
"The extra quota and rebate will be most attractive to those who are craving to do more online without paying an arm and a leg," said Yong. "We anticipate that the free dect phone with initial bundled-in call minutes for home broadband (ForHome and OnePlan) and the free MiFi modem for the on-the-go plans will be popular draws as well."
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