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PC market in AP sees a 10 percent decline in 2013

Nurdianah Md Nur | Jan. 22, 2014
The economic sluggishness in big emerging markets in the region, as well as the increased adoption of smartphones and tablets were blamed for the decline in the PC market.

The PC market in Asia Pacific has shrunk by 10 percent in 2013, making it the second consecutive year that it has seen a decline, according to IDC.

The economic sluggishness in big emerging markets in the region as well as the increased adoption of smartphones and tablets were blamed for the decline in the PC market. "Distraction from competing devices, ongoing pessimism in the economy and exchange rate pressures were among the factors impacting the market last year," said Handoko Andi, research manager for Client Devices at IDC Asia/Pacific.

In terms of vendor performance, Lenovo retained its top spot with its 24.9 percent market share in 2013. HP took the second spot, with its 5.3 percent year-on-year growth mainly driven by fulfillments for a big education project in India.

With increased competition among the devices, Andi expects 2014 to also be a challenging year for the PC market. Exchange rate pressures, political risks and economic uncertainties that are likely to spill-over into 2014 will also negatively impact the PC market.

However, if there is a healthy number of education sector projects in the region or if the "Wintel ecosystem is able to bring low-price full function PCs to the market", there is a possibility of improving the PC market, said Andi.

 

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