Photo - (From left] Ms Yap Lee Ying, Director, Information Division, The State of Penang; YAB Tuan Lim Guan Eng, Chief Minister of the State of Penang; Datuk Eddie Chai, Group Managing Director, XOX Berhad; Mr.Ng Kok Heng , Group CEO, XOX Berhad; and Mr Loh Boon Teong, Vice President, Marketing & PR, XOX COM Sdn Bhd.
The Malaysian State of Penang's Information Division has signed a memorandum of agreement appointing mobile services operator XOX as the official mobile technology partner to help build a communication platform for the state's residents.
Under the agreement, XOX's mobile technology will build a mobile community, which includes free SMS (text messaging) blasting services.
During the signing in George Town, Penang's chief minister, Yang Amat Berhormat Lim Guan Eng, said, "In our efforts to transform Penang into what it is today and to make it a better place, it is critical that we rely on savings and cost-cutting measures in our administration."
"As such, the partnership offer from XOX is one very significant measure to not only cost saving, but also to build a closer link with the people in Penang," said Lim.
"The Penang State government has the capability to reach 200,000 individual Penang Rakyat [citizens] through direct SMS within the first year of this partnership with a total estimated 2.27million SMSes to be sent out," he said.
XOX Group managing director Datuk Eddie Chai said the collaboration is the first state-level development initiative by the XOX brand and "is aimed at getting across messages from the Penang state government to Penangites and bridging the communication gap between the two parties."
Penangites informed, connected
"Mobile technology plays a huge role in almost everybody's lives today to stay in touch with their loved ones as well as to keep themselves updated with local and global news," said Chai.
"As a mobile technology brand we see distinct synergies in collaborating with the state of Penang to provide them a cost-effective way through a mobile community created exclusively for Penang people," he said.
"There are other upcoming collaborations with the State of Penang, which includes providing free Penang tourism information for selected tourist packs, free mobile Internet and extended validity for selected segments such as youth and senior citizens, as well as special call and SMS rates exclusively for the Penang people," said Chai.
"The service from XOX is offered for free and will enable the Penang State government to save a great amount in expenses, which is estimated to be RM180,000 [US$54,209] a year," he added.
"By creating a Penang mobile community through this partnership, I believe all Penangites can be kept well informed about latest developments and announcements concerning their homeland, and stay connected with each other as well as with the state government," said XOX Group chief executive officer, Ng Kok Heng.
Established in 2005, XOX has been listed on the Malaysian stock market since the middle of 2011.
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