Photo - (From left) Anand Mehta, the Retail Director of Motorola Solutions, Asia Pacific (third from left) demonstrates how the Personal Shopping System (PSS) at SAM's Groceria works to the Minister of Domestic Trade, Co-operatives and Consumerism, Dato' Hasan bin Malek (second from left) as SAM's Groceria Gurney Paragon Mall Branch Manager, Abu Tarmizi (left) and SAM's Groceria Executive Director, Datuk Wira (Dr.) Haji Ameer Ali bin Mydin (right) looks on.
According to premium grocer SAM's Groceria in Penang's new Gurney Paragon Mall, Malaysia, it is the first retailer in the Asia Pacific region to use the Personal Shopping System by Motorola Solutions, which allows shoppers to use self-scanning.
During the opening, SAM's Groceria executive director Datuk Wira (Dr) Haji Ameer Ali bin Mydin said customers would appreciate the convenience and hassle-free attributes of self-scanning during their shopping.
"The introduction of SAM's Groceria is a natural progression for us as we recognise the potential in the high-end market segment," said Dr Ameer Ali. "The decision to kickstart our first two premium grocers in Penang was a conscious one as we recognise that Penang-ites have got high disposable income yet, there lacks an outlet to cater for this highly affluent group."
Positioning itself as a family-oriented neighbourhood grocer, the 30,000 sq. ft. SAM's Groceria boasts a wide range of more than 19,000 pork and alcohol-free products, of which 60 percent of the brands carried in store are fully imported from countries such as the United States, Australia, Japan, Taiwan, India, Pakistan, and Thailand, he said.
Dr Ameer Ali said a total investment of RM34 million (US$10.43 million) by Malaysian retailer Mydin lies behind SAM's Groceria store at Gurney Paragon, which is the first of three premium grocers set to open within the next year with a second grocer - to be launched also in Penang - opening its doors by mid-2014. The third will be launched within the second quarter of 2014 at an undisclosed location in Kuala Lumpur.
He said the new store was equipped with a staff of 90. "When you walk into our store and see the phrase 'Life Made Fresher', that isn't just a tagline to us. It's a promise that at SAM's, you will only obtain the freshest and best quality produce as it is our goal to cultivate a healthier and fitter lifestyle among our shoppers."
Also present at the launch was the Minister of Domestic Trade, Co-operatives and Consumerism, Dato' Hasan bin Malek and Dato' Khor Teng Tong, Executive Chairman of Hunza Properties.
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