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Power protection for Malaysian homes and businesses: APC by Schneider Electric

AvantiKumar | Oct. 20, 2014
Schneider Electric Malaysia's John Atherton also introduced the company’s first series of mobile power banks.

APC by Schneider Electric in Malaysia 

Photo - (Centre) John Atherton, Vice President of IT Business, Schneider Electric Malaysia at the Mobile Power Bank at "Life is On" launch.


APC by Schneider Electric has launched a portfolio of uninterruptible power supply (UPS) solutions ranging from their new Mobile Power Bank through to a wider range of Back-UPS and Smart UPS systems to meet the needs of Malaysian homes and businesses, said the energy management specialist.

During the launch, themed 'Life is On' in Kuala Lumpur, John Atherton, vice president, IT business, for Schneider Electric Malaysia said the range of UPS are for both IT and non-IT systems that require constant connectivity in different environments. Applications such as home theatre systems to workstations and blade servers would be covered by the company's product elements: 'Protect the Experience' 'No Power, No Connectivity', and 'What You See is What You Get'.

Atherton said power interruptions arise for various reasons such as load imbalance, faulty component and unanticipated spikes. "Failures and data loss can be costly in terms of capital investment, operating efficiency and even injury. A comprehensive power protection helps minimize the impact of outages and interruption. It also means protection against the devastating damage of a lightning strike."

"Most power problems are brownouts (low voltage) or blackouts (complete outages)," he said. "Only an uninterruptible power supply (UPS) or surge protector can protect your systems against conditions of too little power and surges that may potentially destroy your electronic devices."

"As the technological environment advances, users and consumers expect technology not just to provide those technical benefits but also protection for the 'Experience'," said Atherton.

He showed how four different environments - the home living room, retail outlet, small office/ home office (SOHO) and a small data centre - depended on connectivity and user expectations for power availability.

"Our customer's expectation is the products do what they say on the box, they expect our offer is reliable and dependable," said Atherton, who also introduced the company's first series of mobile power banks.

"The corporate world and our lifestyle world have merged into one device today. We saw there was a requirement for a quality and reliable offer that can protect the experience, and APC offers just that to protect both its 'Corporate and Lifestyle Experience'," he said.


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