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Premium OTT market in APAC to experience rapid growth by 2019

Adrian M. Reodique | May 4, 2016
The study by Vindicia and Ooyala explored the evolution of premium OTT in Australia, Indonesia and Thailand.

"Intensifying OTT competition and major market consolidation, like what we're seeing in Australia, are key identifiers of an industry on the crux of a massive opportunity," said Keith Budge, Vice President and General Manager of APAC for Ooyala.

"APAC OTT providers must build a rich, personalised user experience with unique content offerings that are competitively priced, and further, have a data-driven approach to understand audience behavior and preferences. Having analytics and insights will be a major differentiator to drive revenue and reduce churn as new OTT services launch into the market," he added. 

 

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