Then there were the productivity apps felled by circumstances out of Readdle's control, like an email client that was in development for nine months before Apple released a version of iOS that included every email feature Readdle was working on. Then there was an iPad browser with tabs, but Readdle was again beaten to the punch when Apple added tabs to Safari. The company also attempted a business card scanning app, but it barely functioned because the iPhone's camera wasn't yet great.
So Readdle decided to focus on its strengths. Scanner Pro still garners rave reviews, including from Macworld, six years after its launch by adding convenience with every update.
"Creating something that people use religiously every day--that's our goal," Zhadanov said.
Sign up for Computerworld eNewsletters.