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Record breaking launch of storage products

AvantiKumar | April 6, 2011
EMC Southeast Asia reveals 41 new systems and capabilities for the SME and Enterprise sector during Malaysia launch.

EMC President SEA & ANZ David Webster speaking in Kuala  Lumpur

PHOTO - EMC President SEA & ANZ David Webster speaking in Kuala  Lumpur

KUALA LUMPUR, 6 APRIL 2011 - IT infrastructure solutions provider EMC Corporation has launched a record breaking number of storage products and services for the small and medium enterprise [SME] and Enterprise sectors, said the company.

Speaking in Kuala Lumpur, EMC SEA & ANZ president David Webster said this constituted the storage industry's largest ever product launch. "[The launch comprises] 41 new systems and capabilities designed to make it simpler than ever for businesses and organisations of all sizes to harness and exploit the massive amounts of information they generate each day."

"Our customers and partners see the future of IT coming and EMC is again preparing them for change," said Webster. "These new products are part of the largest launch ever and reflect the best-of-the-best in the storage industry spanning virtually the entire spectrum.  For 13 years EMC has been number one in storage and we have been at the forefront of all the major trends and have helped our customers prepare for information growth that was first measured in gigabytes, moved to terabytes and then petabytes and will soon be measured in zettabytes."

"EMC is introducing multiple new storage systems and software features including new arrays for small and medium-sized businesses (SMBs), new unified systems for the midrange, new software for its high-end systems and new disk-based backup and recovery and archiving systems," he said. "The technologies are part of a multi-billion dollar investment in storage that positions EMC at the intersection of all the major trends that are driving massive information growth, including cloud computing and Big Data applications."

"Among the new solutions are the EMC VNX family of unified storage solutions," said Webster. "The VNX family includes the VNXe (entry) series of products that is the world's simplest unified storage system, providing application-optimised management and single-click help and support. The VNXe series, designed for the IT Manager that does not specialize in storage, offers an affordable entry price for SMBs of under RM31,000 (US$10,000)."

"The highly scalable VNX series delivers 3-times simpler management,  3-times better efficiency, and 3-times more performance and than current EMC midrange storage systems," he said. "With the EMC FAST (Fully Automated Storage Tiering) Suite, including FAST VP (Virtual Pools) and FAST Cache, the VNX series offers superior performance, capacity optimization, and comprehensive storage management functionality, while exploiting the benefits of Solid State Drives (SSD). The systems dramatically simplify the deployment and management of virtualized applications, including Microsoft SQL Server, Microsoft Office SharePoint Server and Microsoft Exchange Server, VMware View virtual desktops, and Oracle databases."

"To ensure availability of the new series to SMEs, EMC has also created a new authorised reseller category to help partners easily add the VNXe series into their product portfolio," added Webster. "For partners aspiring to join the EMC Velocity Solution Provider Programme, the VNXe series makes it easier than ever to attain the minimum training and revenue requirements of the Affiliate tier to enjoy all the benefits and resources the programme offers."


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