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Retail cashes in on technology

Hamish Barwick | Jan. 18, 2012
The Australian retail sector has been doing it tough of late with the triple whammy of a strong dollar, consumers increasing their purchases from overseas-based online retailers and the two-speed economy.

While use of the cloud has been the strategy from the start, the company has only recently started making noises on Facebook and Twitter.

When Dahlgren arrived at the company, it only had what he describes as very basic website pages for its products. "Since then, we've expanded those pages to proper content pages," he says. "On Facebook we have over 11,000 likes for skin care product Nude by Nature which has grown in just a few months."

Meanwhile, its weight loss product Rapid has 1200 likes. Nude by Nature and Rapid are also promoted on Twitter. Hi Life's Facebook page is also used to get customer feedback on its products.

"We do receive compliments back via our call centre but this is an instant way of getting feedback, good or bad."


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